Brand identity
SEAL Capital brand book
Official SEAL Capital BV logos, brand guidelines and downloadable artwork. Everything on this page is the approved source: download, place, never redraw.
The mark
Four rounded shapes lock together into one diamond-shaped symbol. They stand for Samantha, Evika, Alex and Laura: four individuals, one family, one whole. The open centre leaves room to grow, and the mint-to-teal gradient runs from fresh energy to depth and stability. The mark is a fixed piece of artwork; only the wordmark changes colour so the lockup stays legible on dark and light surfaces.
SSamantha
EEvika
AAlex
LLaura
The mark is always shown complete. Never separate, rotate or rearrange the four shapes outside an approved animation.
Brand foundation
ArchetypeThe Guardian
We protect assets, ensure stability and build legacy. Calm, reliable and always thinking a generation ahead.
Positioning
A private family holding company that provides capital, strategic oversight and administrative support to operating companies across Europe.
TaglineEmpowering ventures. Building legacy.
Core values
01Integrity
We do what we say.
02Stewardship
We manage for those who come after us.
03Stability
A solid base in every market.
04Excellence
High standards in every detail.
05Transparency
Clear governance, clear agreements.
06Long-term thinking
Our horizon is a generation, not a quarter.
Logo versions & downloads
Every version exports as SVG, PNG, WEBP and JPG, for web (1200 px) and print (4800 px), on a transparent background or on a brand colour of your choice.
SVG is the vector file: open or place it directly in Illustrator, Figma or InDesign. Web = 1200 px wide for screens; print = 4800 px wide, which gives 300 dpi up to about 40 cm wide. JPG cannot be transparent: with Transparent selected it uses Abyss behind light artwork and White behind dark artwork.
App icons & favicons
Square original canvases with the mark safely padded. Platforms may round the display, not the artwork. Use 512 for stores and PWA, 180 for iOS, 32 and 16 for favicons. Sizes of 32 px and below automatically use the simplified mark.
App icon, Deep Ocean
App icon, Abyss
App icon, white
Favicon, square, no radius
Connector & integration icon
The approved mark on Deep Ocean, optimised to 256 × 256 px and well under 10 KB, for AI connectors, app integrations and tool listings. (3,196 bytes)
Invoice template
The house style for invoices: logo top left, gradient bar on top, Deep Ocean table header and the company details in the footer. Use the HTML version as a starting point for your accounting software, or the PDF as a visual reference.
SAMPLE INVOICE — NOT FOR PAYMENT
xxxx
x = height of the AClear space and minimum size
- Keep clear space around the logo of at least the height of the letter A on every side.
- Minimum width of the full logo: 120 px on screen, 30 mm in print.
- Minimum size of the mark: 16 px on screen, 6 mm in print. Below 24 px use the simplified mark.
- Always scale proportionally; never stretch, condense or rotate.
Email logo
- Use
- The header of every SEAL Capital email and newsletter, centred above the white content card.
- Artwork
- The full logo with Deep Ocean wordmark, unchanged, on a transparent background.
- Background
- Light only (white or a very light grey email canvas). Never place it on a dark slab.
- Size
- Show at 220 CSS px wide (49 px high). The PNG is 480 px wide for sharp 2x screens.
- Clear space
- At least the height of the letter A on every side; nothing else in the header.
- Alt text
- “SEAL Capital”
Colour palette
Dark, deep surfaces with bright mint and teal accents. Mint and teal are signals: use them for highlights, buttons, icons and key words, never for large backgrounds of running text.
Primary
Mint AquaRGB 133, 250, 209
CMYK 47, 0, 16, 2
CMYK 47, 0, 16, 2
Buttons, highlights, icons, accent words
Bright TealRGB 64, 194, 217
CMYK 71, 11, 0, 15
CMYK 71, 11, 0, 15
Supporting accent, links, gradients
Deep OceanRGB 15, 62, 72
CMYK 79, 14, 0, 72
CMYK 79, 14, 0, 72
Brand surface, cards, print background
Surfaces & neutrals
AbyssRGB 2, 25, 35
CMYK 94, 29, 0, 86
CMYK 94, 29, 0, 86
Website background, darkest surface
DeepRGB 9, 46, 55
CMYK 84, 16, 0, 78
CMYK 84, 16, 0, 78
Sections and gradients
Dark GreyRGB 26, 42, 47
CMYK 45, 11, 0, 82
CMYK 45, 11, 0, 82
Body text on light backgrounds
Light GreyRGB 251, 251, 251
CMYK 0, 0, 0, 2
CMYK 0, 0, 0, 2
Light backgrounds, documents
WhiteRGB 255, 255, 255
CMYK 0, 0, 0, 0
CMYK 0, 0, 0, 0
Text on dark, wordmark
Status
SuccessRGB 114, 232, 183
CMYK 51, 0, 21, 9
CMYK 51, 0, 21, 9
Confirmations
InfoRGB 64, 194, 217
CMYK 71, 11, 0, 15
CMYK 71, 11, 0, 15
Information
WarningRGB 250, 194, 67
CMYK 0, 22, 73, 2
CMYK 0, 22, 73, 2
Warnings
ErrorRGB 237, 68, 68
CMYK 0, 71, 71, 7
CMYK 0, 71, 71, 7
Errors
Brand gradient
Mint Aqua #85FAD1 → Bright Teal #40C2D9, always left to right (or top-left to bottom-right). For buttons, accent words, dividers and hero highlights. Never on body text or as a full-page background.
Typography
Manrope is the single brand typeface: modern, open and straightforward. ExtraBold for display headings, SemiBold for headings and buttons, Light or Regular for body copy. Captions are uppercase with 0.2em tracking.
Aa
Manrope 200Manrope 300Manrope 400Manrope 500Manrope 600Manrope 700Manrope 800
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 € & @
DisplayManrope ExtraBold 800 · 56–104 px · −5% tracking
Empowering ventures.
HeadingManrope SemiBold 600 · 38–62 px · −3% tracking
Empowering ventures.
SubheadingManrope SemiBold 600 · 20–24 px
Empowering ventures.
BodyManrope Light 300 / Regular 400 · 16–18 px · 1.75 line height
Empowering ventures.
CaptionManrope SemiBold 600 · 12 px · uppercase, 0.2em tracking
Empowering ventures. Building legacy.
Download the typeface
Manrope is free under the SIL Open Font License. The package contains the variable TTF (all weights 200–800) for desktop use and WOFF files for web use.
Fallback in Office documents and email: Arial.
Graphic elements
The SEAL Capital visual world is built from a few recurring elements taken from our website. Use them sparingly and always on dark surfaces.
Rings
Thin concentric circles with a white-to-teal gradient stroke. They suggest protection and continuity. Slow rotation only.
Light streaks
Diagonal gradient lines at roughly 40°, used as motion accents. Maximum two per composition.
Dot grid
A 24 px grid of small teal dots at 20% opacity, fading out at the edges. Adds structure behind content.
Network & world map
Connected points and a dotted world map link our four countries. Use for international and portfolio stories.
Aurora glow
Soft, blurred Deep Ocean, teal and mint light behind headlines. Gives depth without adding imagery.
Icons
Simple line icons, 1.5 px stroke, rounded caps, on a 24 px grid. Mint on dark, or Abyss on a gradient tile.
Tone of voice
SEAL Capital speaks like a guardian: calm, concrete and committed for the long term.
01Calm and confident
State facts and intentions. No hype words and no exclamation marks in body copy.
02Short and declarative
Short sentences that carry weight. “We build. We guide.”
03Generational
We think in generations, not quarters. Legacy, stewardship and continuity are our themes.
04Formal but warm
In Dutch we always address the reader as “u”. In English we use British spelling and sentence case.
Write it like this
We provide capital, strategic oversight and administrative support to companies in four countries.
Not like this
We are the ultimate partner to supercharge your business growth!!!
Write it like this
What we build today must still stand tomorrow.
Not like this
Leveraging synergistic value creation for holistic future-proof outcomes.
Write it like this
Questions? We are happy to think along with you.
Not like this
Hit us up and let's crush it together 🚀
How to use this brand book
- 01
Choose the logo version with the highest contrast against your background. Use Web for screens and Print for paper, signage or clothing.
- 02
Use SVG for scalable artwork, PNG or WEBP for transparency. JPG always includes a background.
- 03
Place the downloaded artwork without redrawing, recolouring or stretching it. In doubt? Email info@sealcapital.nl.
Our social media bio
Fixed copy for the company profiles. Use it exactly as written so every field stays within the platform character limits.
Page name (required)Exact company name, without city or legal-form variations.
SEAL Capital
12 / 75 charactersCategory (required, max. 3)Enter them in this order; most platforms allow three categories at most.
Holding Company · Investment Company · Family Business
54 / 100 charactersBio (255 characters)The main bio field on LinkedIn and Facebook.
SEAL Capital BV is a family holding company in The Hague. We own and guide operating businesses in the Netherlands, Lithuania, Estonia and Switzerland, providing capital, strategic oversight and support with a generational horizon.
231 / 255 charactersShort bio (101 characters)For places where the bio is truncated, such as mobile apps and search results.
Empowering ventures. Building legacy. Family holding company with a generational horizon.
89 / 101 charactersAbout / descriptionLonger copy for the About tab.
SEAL Capital BV is the family holding company of Samantha, Evika, Alex and Laura. We invest in and support companies in technology, automotive, renovation, interior design, real estate and e-commerce. Contact: sealcapital.nl
224 / 255 charactersInstagram bio (150 characters)Instagram allows only 150 characters; this version also works on X and TikTok.
Empowering ventures. Building legacy. Family holding company · NL · LT · EE · CH ✉ sealcapital.nl
97 / 150 charactersUsername (@handle)Keep it identical across every channel.
sealcapital
11 / 50 charactersWebsiteAlways include https:// so the platform validates the link.
https://sealcapital.nl
22 / 100 charactersPlatform image sizes
- Profile picture: 512 × 512 px (square), use the avatar download on this page.
- Cover photo: 1640 × 856 px; keep the logo out of the bottom 120 px.
- Shared link (og:image): 1200 × 630 px.
- LinkedIn company logo: 300 × 300 px; LinkedIn banner: 1128 × 191 px.
- Instagram and Facebook feed: 1080 × 1080 px.
QR code
One fixed QR code for print, vehicles and workwear. It opens sealcapital.nl with UTM parameters so you can see QR-driven visits. Error correction is level H, which keeps the code readable with the mark in its centre.
Target URL with tracking: https://sealcapital.nl/?utm_source=qr&utm_medium=print&utm_campaign=brandbook
Default. Business cards, signage, leaflets and vinyl on light surfaces.
Same code without a background, to place on a light photo or your own colour block.
For dark carriers. Some older scanners struggle with inverted codes; always test.
“With mark” applies to the PNG files; the SVG file is always the clean code. Print the code at 25 × 25 mm or larger, keep a quiet zone of four modules around it and test the printed result on two phones.
Brand applications
How the brand looks in the field. The previews are visualisations; the downloads are the actual artwork for the printer, the vehicle wrapper and the embroiderer.
Business card
- Format 85 × 55 mm, 400 g/m² matte, optional soft-touch laminate.
- Front: Abyss #021923 with the primary logo on dark, centred.
- Back: white with name, role, phone and email in Manrope; Deep Ocean text, mint accent line.
- Supply PDF/X with 3 mm bleed; logo as vector (SVG).
Company vehicle, dark wrap
- Matte Deep Ocean #0F3E48 wrap with the white logo on the door panel, 90–110 cm wide.
- Mark in mint on the rear doors; 4 cm mint accent line low along the flank.
- Clear space of at least 10 cm around the logo.
- Supply vector artwork (SVG) to the wrapper.
Workwear, polo (embroidery)
- Deep Ocean or black piqué polo, logo on the left chest, 8 cm below the shoulder seam, 9 cm wide.
- Single white thread; gradients cannot be stitched, so use the white monochrome logo.
- Ask the embroiderer to digitise from the SVG without changing the shapes.
Workwear, T-shirt (print)
- Dark T-shirt, logo on the left chest 9–10 cm wide, top edge ~7 cm below the neck rib.
- Screen print or DTF transfer; PNG Print (4800 px, transparent) or SVG.
- Optional back print: mark 24 cm wide between the shoulder blades, or the QR code at 8 × 8 cm.
Do's & don'ts
Do
- Only use the logo files and versions shown on this page.
- Choose the version with the highest contrast against the background.
- Place the logo horizontally, without rotation.
- Use the simplified mark below 24 px and for embroidery or engraving.
- Keep the clear space of one A-height on every side.
Don't
- Do not recolour the mark or change its gradient.
- Do not stretch, skew or rotate the logo.
- Do not add shadows, glows, outlines or effects.
- Do not place the logo on busy imagery without the ocean plate version.
- Do not separate or rearrange the four shapes of the mark.
- Do not rebuild the wordmark in another typeface.
Boilerplate
SEAL Capital BV is a family holding company based in The Hague, the Netherlands. Named after Samantha, Evika, Alex and Laura, it owns and guides operating companies in the Netherlands, Lithuania, Estonia and Switzerland, providing capital, strategic oversight and administrative support with a generational horizon.
Short line: “Empowering ventures. Building legacy.”
Company details
SEAL Capital BV
Zeestraat 70, 2518 AC The Hague, The Netherlands
Chamber of Commerce 42012153
VAT NL869282852B01
+31 (0)70 406 2541
Email address picture
On the website, link to the contact section instead. Use this picture only where the written address really has to be visible, such as a letterhead, a printed flyer or a partner presentation. Online, always make the picture a link. A picture makes copying by simple programs harder; it does not keep the address secret.
og:image & social images
Share images built on the brand hero: Abyss background, aurora glow, rings and light streaks, with the logo centred inside a 60% safe zone so the mark survives any platform crop.
Default share image for links on LinkedIn, X, WhatsApp and Facebook.
Same image without the logo, for when you add your own headline or campaign copy.
Feed post for Instagram and Facebook; the logo stays centred in any crop.
Square atmosphere image without the logo, ideal as a background for your own layout.
Logo placed slightly higher so profile picture and buttons never overlap it.
Wide cover without the logo; pair it with the avatar as profile picture.
The og:image with logo is used automatically when sealcapital.nl is shared. Platforms cache previews; refresh with the platform's link debugger after a change.